The best pet marketing has a cause at the center, not a product. For Valentine's Day, we produced a photo shoot and social series starring adoptable rescue dogs from the Heart of RI Animal Rescue League, styled in heart glasses and their Valentine's best. Every post was built to stop the scroll and point people toward a dog who needed a home. Amplified by our partners at Animal Talk, the campaign did what the best ones do: it moved people to act. Cardinal, the boxer in the heart-shaped shades, and his littermates found homes. Proof that a little heart can turn a scroll into an adoption.