Capsation had the science: a dual-active gut-relief supplement pairing peppermint oil and capsaicin in a targeted release. What it needed was a brand bold enough to carry it. We built the identity from the ground up around a single, unignorable idea: the chili. A raspberry palette, a type system pairing Playfair Display with Hanken Grotesk, packaging that turns the capsule itself into a visual device, and lifestyle imagery that makes a supplement feel like a brand people want on the shelf. At the center, a campaign line that turns a health problem into a hook: what if you weren't run by your gut? All the chili, none of the burn. The result is a gut-health brand that looks nothing like the pharmacy aisle and everything like something people actually reach for.