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Bring Marketing Magic into your classroom

Marketing Magic invites students to step behind the curtain of marketing and understand why great campaigns work. Through the lens of magic, performance, and stagecraft, they explore the core principles: attention, suspense, storytelling, trust, influence, ethics, and loyalty.

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Marketing Magic book by Jessica McCarthy

This book is ideal for

Introductory marketing courses

Principles of marketing classes

Branding and consumer behavior courses

Entrepreneurship programs

Business communication classes

Extra credit assignments

First-year business seminars

Give students a marketing book they will actually want to read.

The Quiz

Professors can use the Marketing Magic quiz as a ready-to-go extra credit assignment. This college-level quiz includes 50 questions covering the book's major concepts:

Marketing as performance

Capturing and directing attention

Suspense, surprise, and the reveal

Storytelling and brand meaning

Trust and credibility

Choice architecture and customer engagement

Ethical influence

The Marketing Magic Framework

Students receive a result based on their understanding of the book, an easy and engaging way to support classroom learning.

Go to the quiz

Download the Marketing Magic Framework

The framework gives students a simple, memorable way to understand how effective campaigns move audiences from curiosity to long-term loyalty, across five stages: Discovery, Enchantment, Engagement, Momentum, and Loyalty. Attract, connect, inspire, grow.

Download the framework

Ready to bring Marketing Magic to your students?

Order the book, assign the quiz, download the framework, and give students a memorable way to understand the craft behind great marketing.

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