Bring Marketing Magic Into Your Classroom
Marketing Magic invites students to step behind the curtain of marketing and understand why great campaigns work. Through the lens of magic, performance, and stagecraft, students explore core marketing principles including attention, suspense, storytelling, trust, influence, ethics, and loyalty.
This book is ideal for:
- Introductory marketing courses
- Principles of marketing classes
- Branding and consumer behavior courses
- Entrepreneurship programs
- Business communication classes
- Extra credit assignments
- First-year business seminars
Give students a marketing book they will actually want to read.
The Marketing Magic Quiz
Professors can use the Marketing Magic quiz as a ready-to-go extra credit assignment for students.
This college-level quiz includes 50 questions covering the book’s major concepts, including:
- Marketing as performance
- Capturing and directing attention
- Suspense, surprise, and the reveal
- Storytelling and brand meaning
- Trust and credibility
- Choice architecture and customer engagement
- Ethical influence
- The Marketing Magic Framework
Students receive a result based on their understanding of the book, making this an easy and engaging way to support classroom learning.
Download the
Marketing Magic
Framework
The Marketing Magic Framework gives students a simple, memorable way to understand how effective campaigns move audiences from curiosity to long-term loyalty.
Ready to Bring Marketing Magic to Your Students?
Order the book, assign the quiz, download the framework, and give students a memorable way to understand the craft behind great marketing.