Over the past few years, women’s health has moved into the spotlight.

More brands.
More funding.
More campaigns.

More messaging around hormones, burnout, fertility, longevity, mental health, and everything in between.

And yet, a simple question keeps surfacing: How is this marketing actually being received?

Not how it was intended.
Not how it performed in a dashboard.
But how it feels to the women navigating these decisions in real time.

That’s the gap we’re interested in understanding.

The Opportunity Beneath the Noise

Women influence the majority of healthcare decisions in households. They research, compare, evaluate, and advocate. They are not passive consumers.

And yet, marketing in this space often defaults to tone trends instead of strategic alignment. Some messaging feels thoughtful and empowering. Some feels overly polished. Some feels transactional.

Trust in health-related categories is fragile. Once lost, it’s difficult to rebuild.

As brand strategists, we believe growth follows alignment. And alignment requires listening.

What We’re Studying

This research initiative is designed to better understand:

• What feels authentic versus opportunistic

• How tone impacts trust

• Where messaging builds confidence — and where it creates skepticism

• How women interpret language, visuals, and brand promises in this category

Not from a boardroom perspective. From lived experience.

Why We’re Running This Now

There is no shortage of data about women as consumers.

But aggregate reports don’t replace direct insight.

We’re running this study to pressure-test assumptions, sharpen strategy, and ensure that future campaigns in women’s health are grounded in how messaging is actually experienced.

This is not about publishing a trendy report. It’s about building smarter, more aligned strategy.

A One-Month Research Initiative

The survey will be open for one month.

Participants will:

• Share candid feedback about women’s health marketing

• Be entered to win a gift card as a thank-you

• Have the option to receive early access to the research findings

The goal is simple: collect meaningful insight before making bold moves.

You're Invited

If you are a woman navigating health decisions — or simply observing how brands communicate in this space — your perspective matters.

We’re not looking for perfect answers.

We’re looking for honest ones.

Participate in the study here:
https://www.wearebrandenergy.com/we-asked-women