GLOBAL PET EXPO
Bringing the Energy to Orlando
March 25th - 27th 2026
We’re heading to Orlando at the end of March to speak at the Global Pet Expo, and we couldn’t be more excited.
If you’ll be there, come say hi, sit in on our sessions, and talk with us about what’s actually working in marketing for pet health brands right now. From building stronger social campaigns to tapping into overlooked platforms like LinkedIn, we’re sharing practical strategies you can bring back to your brand right away.
Why Pet Retailers & Brands Can’t Afford to Ignore LinkedIn
Think LinkedIn is just for resumes and B2B deals? Think again.
In this eye-opening session, Jess will explore why LinkedIn is one of the most overlooked marketing opportunities for pet retailers and brands, especially those selling premium or high-consideration products.
You’ll discover how to reach a professional audience with significant disposable income, strong purchase intent, and a deep emotional connection to their pets.
Thursday, March 26th
9:00 AM - 9:45 AM
S230 A
Creating Cohesive Social Content for High-Impact Campaigns
In fast-moving social feeds, one great image isn’t enough. The most effective campaigns are built from a cohesive system of visuals that tell a story over time.
In this session, Nes will break down how to move from a single campaign idea to a connected suite of social assets that feel intentional, on-brand, and built for real engagement.
You’ll learn how to design social content that works together — not just individually — using consistency, visual hierarchy, and smart planning to reinforce messaging and capture attention across platforms.
Wednesday, March 25th
3:30 PM - 3:50 PM
Petfluence Studio - on the showroom floor
Let’s Hang Out With the Cool Pets
If you’re attending the Global Pet Conference, we’d love to meet you.